Effective Date: 26/02/2026
This Privacy Policy explains how Melts (“we”, “our”, “us”) collects, uses and protects personal information through our website: https://meltsacai.com.au/.
We are committed to handling personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Who we are
Our website address is: https://meltsacai.com.au/.
This website is operated by Melts, an Australian business specialising in açaí products.
For privacy-related enquiries, please contact us via the contact details provided on our website.
What personal data we collect and why we collect it
Contact Forms
When you submit a contact form on our website, we collect the information you provide, which may include:
- Your name
- Email address
- Phone number (if provided)
- The contents of your message
We collect this information for the purpose of responding to your enquiry and providing customer service. We do not use information submitted through contact forms for marketing purposes unless you have expressly consented.
Comments
Our website does not enable public commenting. Therefore, we do not collect personal data through a commenting system.
Media
Visitors cannot upload media files to the website. If this functionality changes in the future, this policy will be updated accordingly.
Cookies
Our website uses cookies and similar tracking technologies to ensure proper functionality and to analyse website traffic.
We use CookieHub as our Consent Management Platform (CMP). When you visit our website, you are given the option to accept or manage non-essential cookies. You may withdraw or modify your consent at any time through the cookie settings tool available on the website.
Cookies may include:
- Essential cookies required for website functionality.
- Analytics cookies used to understand website usage and improve performance.
Analytics
We use the following tools:
- Google Analytics 4 to analyse website traffic and user behaviour.
- Google Tag Manager to manage tracking scripts and tags.
- Google Search Console to monitor website performance in search results.
These services may collect technical data such as IP address, device information, browser type, pages visited, time spent on pages and referring URLs.
You can opt out of Google Analytics tracking by adjusting your browser settings, managing cookie preferences through our CMP, or using tools provided by Google. For more information, please refer to Google’s Privacy Policy.
Who we share your data with
We may share limited personal data with trusted third-party service providers who assist us in operating our website, including:
- Google (Analytics, Tag Manager, Search Console)
- Website hosting providers
- Technology and IT service providers
We only share information where necessary for the operation, maintenance and improvement of our website.
We do not sell or rent your personal information to third parties.
How long we retain your data
- Contact form submissions may be retained for up to 12 months for customer service and administrative purposes, unless a longer retention period is required by law.
- Analytics data is retained in accordance with the retention settings configured within Google Analytics.
What rights you have over your data
You may request access to the personal information we hold about you and request correction if it is inaccurate, incomplete or outdated.
To exercise these rights, please contact us using the details available on our website.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
Where your data is sent
Some third-party providers we use, including Google services, may process or store data outside Australia. This may include transfers to the United States or other countries.
Where personal information is disclosed overseas, we take reasonable steps to ensure that service providers handle data in accordance with applicable privacy standards.
How we protect your data
We take reasonable technical and organisational measures to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. These measures may include secure hosting environments and restricted access to personal information.
What data breach procedures we have in place
In the event of a data breach that is likely to result in serious harm, we will comply with our obligations under the Notifiable Data Breaches (NDB) scheme under the Privacy Act 1988 (Cth), including notifying affected individuals and the OAIC where required.
What third parties we receive data from
We do not receive personal data about users from third-party data brokers or advertisers.
What automated decision making and/or profiling we do with user data
We do not use personal data for automated decision-making or profiling that produces legal or similarly significant effects.
Industry regulatory disclosure requirements
Melts operates as a food business in Australia. We comply with applicable Australian laws relevant to our operations, including privacy obligations where applicable.
Contact information
If you have any questions about this Privacy Policy or how we handle personal information, please contact us via the contact details available on our website.
We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated effective date.